About.
Praxyma is an independent consultancy helping organisations accelerate their growth through personalized business solutions.
At Praxyma, we work with companies looking to unlock new growth — whether that means entering new markets, launching a new venture, or simply getting sharper in how they operate.
Our work spans from building solid business plans and feasibilities studies, to uncovering new opportunities through market research, sales strategies and competitive analysis. We also take a hands-on role where needed — stepping in as fractional leaders to support your growth or international expansion efforts, or helping your account teams succeed with tailored, expert-driven key account management strategies.
No boilerplate frameworks! Just practical, high-impact support built around your goals.
Hayk Petrosyan
Founder & Principal
Hayk Petrosyan is a commercial leader with nearly a decade of experience in business development, sales and client management.
His expertise spans financial modeling, feasibility studies for new products, services, or ventures, and sales strategy — both development and execution. He has led high-stakes negotiations and secured deals ranging from tens of thousands to hundreds of thousands of dollars across global markets — including the UK, US, Singapore, Indonesia, and Denmark, to name a few.
Hayk’s background bridges both public and private sectors, having worked with international organizations such as USAID, UNDP, and ADB, as well as government entities and international private companies. He has experience across multiple industries, including software development, management consulting, international development, iGaming, and creative and advertising services.